Buyer Proof Lab

Research before you build the course.

Buyer Proof Lab helps independent course creators replace guessed buyers and vague messaging with a research-backed first test.

What we do

Our Market Message Intelligence Pack brings together current public evidence, five distinct buyer profiles, awareness-stage messaging, competitor and pricing cues, more than 50 message angles, and a one-page priority decision. The decision identifies a first segment, three messages and the smallest useful test.

We separate sourced observations from interpretation, label uncertainty and review the work before delivery. Research can improve a decision; it cannot guarantee demand, sales or revenue.

Who is accountable

Peter Berney operates Buyer Proof Lab from New Zealand and is accountable for its research and customer delivery. Buyer and support correspondence comes from branded Buyer Proof Lab addresses. We are validating a small founding cohort and do not present a demonstration as a customer result.

Questions about the service or an order? Email [email protected].